Top 3 Web Designs Crucial to Draw in Customers
Simply having a digital presence isn’t enough in today’s global marketplace. In order to captivate real leads and capitalize on opportunities, you need an interactive, optimized and functional website. Unfortunately, the World Wide Web is swarming with poorly designed websites that miss both the content and technical mark.
Companies underestimate the importance of going beyond aesthetics for their websites, assuming that their success solely lies on the appealing interface. It’s time we end the trend of bad websites. Let’s take a look at how website designs can generate digital results:
1. Fast loading time
No one likes to wait for a site to load, which is why a single second of additional page load can cause a significant drop in your sales. Research suggests that visitors don’t like to wait more than 2 seconds for a site to load. So what can companies do to cut down their load times?
Here are some marketing practices that they can implement:
1. Implement a content delivery network (CDN) that stores static files on the nearest server in the visitor’s vicinity. The closer the server is to the user, the faster the delivery time.
2. Reduce image size with new formats — to save bandwidth — without sacrificing the quality.
3. Evaluate the plugins that your website uses because despite the added functionality, plugins add to the overall load time.
2. Mobile-friendly designs
Often times, a website looks great when viewed on a desktop but becomes cluttered, unorganized and therefore, hard to navigate on a smart phone. About 3 billion people use smart phones worldwide, so it’s no surprise that 8 out of 10 visitors will stop website engagement if the content isn’t properly displayed on their device.
Companies need to focus on creating engaging and responsive designs that adjust automatically to various screen sizes.
1. An SEO-savvy design
Don’t underestimate the power of SEO — one of the most effective and simple web design practices. It increases the number of visitors to your site by ranking it high on the search engine results page (SERP).
This can be done by incorporating keywords throughout the readable, compelling content. For search engines, always remember to include on-page SEO tags and elements like XML sitemaps.
Is your company’s website up to the standards?
The highly skilled web designers at EX² Outcoding are not only experienced in providing to-notch website development services, but they also focus on the client’s projected targeted audience for greater leads and conversion. Their team also provides nearshore web development, IT staff augmentation and mobile development services. Contact them today for more information.


Comments
Post a Comment